YALIN KAYA

With several years of experience developing creative visions and strategic mindset, my experiences make a substantial contribution to the organizations I belong to. My career path has shown an impressive spectrum of responsibilities, having worked in the advertising industry for the last few years. All accomplished under challenging circumstances.

I'm proactive, open-minded and well-versed in social media marketing and content strategy, content creation and photography. I grow brands with the most cost-effective organic strategies and tactics I've learned over the years, but I also understand paid and can work with a media team to figure out the best way forward for my clients’ goals.

You can find my social media marketing practices at my portfolio www.yalinky.com and my photography account on Instagram @yalinky

When I’m not on the job, I love playing volleyball, enjoying underground art shows and cooking fantastic burgers at home.

Publicis Canada

Strategist // June 2022 - December 2022

▪ Briefed creatives for the City of Toronto’s “Winter is Coming” campaign that went viral on Twitter.
▪ Briefed and worked with Creatives for the City of Toronto’s Green Bin, Children's Routine Immunizations and Feeding Wildlife campaigns.
▪ Created custom influencer social media marketing campaigns and community management guidelines for Infiniti Canada.
▪ Clients: Samsung, Infiniti, Canadian Tire, City of Toronto, Four Seasons, Schneider Electric

Dentsu Creative

Social Content Strategist // March 2022 - June 2022

▪ Led the Social Content Strategies of 11 different brands under Arterra Wines Canada.
▪ Supported the Social Strategy of LePage Adhesives.
▪ Identified social and creative trends weekly to create opportunities for clients' goals.
▪ Clients: LePage, Arterra Wines - Audacity, Bask, Bodacious, Growers, Kim Crawford, Meiomi, Naked Grape, Pink Poodle, Robert Mondavi, Ruffino, Tom Gore

Community Manager // April 2021 - February 2022

▪ Grew the Cadillac Canada community from 18K to 24K organically in less than 6 months.
▪ Created a community of Cadillac enthusiasts who frequently share UGC on Instagram.
▪ Briefed creative teams with insights and tactics.
▪ Led the social media management of IKEA Canada temporarily. Created content, briefed creatives, managed production, and handled client communications in two months.
▪ Clients: Cadillac, IKEA

Diamond Integrated Marketing

Associate Strategist // May 2019 - April 2021

▪ Led the content strategy of TD Insurance F'20 editorial calendars, resulting in 150% increase in traffic to TDInsurance.com
▪ Supported the social strategy of TD organic social while working tightly with creatives.
▪ Monitored paid social sentiment for 12 TD Canada line of businesses.
▪ Used digital research and social listening tools (Brandwatch, Crimson Hexagon, Meltwater, Sproutsocial, Sprinklr, Facebook Business Manager and Ad manager) to generate insights and explore industries, brands, and audiences.
▪ Clients: TD Insurance, TD Bank, McCormick, Overactive Media, Aphria, Old El Paso.

Community Manager // November 2018 - May 2019

▪ Managed social media platforms, content creation and community management of cannabis brand clients.
▪ Drove 40% more traffic in three days to the cannabis client's brand awareness events through creating sponsored ads on Instagram and Facebook by using best in class tactics.
▪ Created the Community Management Strategy for Aphria cannabis brands.
▪ Clients: Aphria - Solei, RIFF

Kash & Lana

Social Media Coordinator // June 2016 – Sept 2016

▪ Established and managed social media brand strategy and content calendar across multiple platforms to build brand awareness and drive traffic for an e-commerce fashion brand
▪ Created content for e-mail marketing, blog and social media posts by copywriting, photography and graphic design
▪ Managed Facebook, Twitter, Instagram and Pinterest pages, sponsored posts/ads, daily monitoring, and follower engagement

INTERNSHIPS

TPVision (Philips TV) - Marketing Trainee

Hijyen Market - Junior Marketing Associate

Migros Retail - Marketing Intern

Yeditepe University - Bachelor’s Degree, Business Administration

LaSalle College - AEC, Media Strategies and Advertising

George Brown College - College, Culinary Skills

• Language: Turkish (native), English (fluent)
• Software: Windows/Mac,HootSuite/Buffer/Later, MailChimp, Adobe Creative Suite (Photoshop,Illustrator, InDesign, Lightroom), MS Office (Word, Excel, Powerpoint,Outlook), Wordpress, Facebook Blueprint, Brandwatch, Sproutsocial, Meltwater, Sprinklr,SEM Rush.
• Interests: Volleyball,martial arts, men’s fashion, photography, biking, running.